SEO Dead ആയോ?

SEO Dead ആയോ?

People aren’t clicking Google links anymore.
ChatGPT, Perplexity, Gemini… they give the answer before you even see a website.

That means SEO is dying.
A new rulebook is here — called GEO.

Generative Engine Optimisation.

But wait — what if you could tell AI exactly what to say about your brand?

I’m Alex, Welcome to L8R by Innov8.
Let’s DIVE DEEP 🕵️‍♂️ 👇

In today’s post:

• 🔍 SEO is Out. GEO is In.

• 🚨 Why This Change Matters

• 🧠 What You Can Do Now

• ⏭️ What’s Coming Next?

🔍 SEO is Out. GEO is In.

Google and AI chatbots like ChatGPT no longer show links first —

they show AI-written summaries. 

Your blog might be accurate, but if AI doesn't mention it, you're invisible.

This is the new reality of search.

Key Takeaways:

• 87.6% of search results start with AI summaries

• Zero-click searches = 65% of all queries

• Click-through rate dropped from 7.3% to 2.6%

• Sites like Forbes lost 40% traffic

• Planet D blog shut down after 90% drop

• Google AI Overviews now in 19% of desktop searches

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🚨 Why This Change Matters

This shift is more than technical-

 it’s financial.

SEO-based revenue is crashing.

If AI doesn’t quote you, you don’t get clicks, traffic, or income.

GEO is survival now, not a trend.

Key Takeaways:

• Perplexity, Gemini, ChatGPT dominate user queries

• Most models quote Reddit, Wikipedia, YouTube

• Citation = visibility; no citation = no presence

• Ad formats are moving inside AI results

• GEO now impacts content, marketing, and sales

• Publishers call this shift an “extinction-level” event

🧠 What You Can Do Now

GEO is about being referenced, not being ranked.

To adapt, structure your content for AI readability

Increase domain authority in AI-friendly spaces.

And help models find your best content directly.

Key Takeaways:

• Use Q&A format, stats, and listicles in content

• Post actively on Reddit, LinkedIn, YouTube, Wikipedia

• Follow E-E-A-T: Show real-world expertise and trust

• Add schema markup: FAQ, How-To, Product

• Create llms.txt file with links to your best content

• Tools like Profound & Goodie can track model mentions

⏭️ What’s Coming Next?

GEO tools will soon be as standard as SEO checklists.

Expect models to get smarter at citing sources.

Key Takeaways:

• GEO-focused platforms like Rankscale and Scrunch AI are emerging

• Model Context Protocol (MCP) could shape citation standards

• AI-native ad formats coming to Gemini and Perplexity

• India may invoke copyright rules for AI data use

• Marketers must track “share of model” over Google rank

• AI-first visibility is the new content strategy baseline

🚨 Quick L8R Summary

• SEO is fading. AI chatbots now answer your questions directly — no link clicks needed.

  👀 What’s happening:

  • AI Overviews show up in 87.6% of search results

  • 65% of users don’t click any website

  • Blogs, publishers losing 40–90% traffic

  • Welcome to the GEO era: Get quoted, not ranked

  • Use llms.txt to guide AI to your best pages

  • Tools like Profound & Goodie track AI mentions

  🧠 If AI doesn’t mention you, you don’t exist.